Behind the Sale
What Georgia Real Estate Agents Really Do for You
More than signs, lockboxes, and paperwork
From the outside, it can look like agents just stick a sign in the yard, take a few photos, and show up at closing. This book pulls back the curtain on what actually happens before, during, and after your home hits the market— the strategy, problem-solving, and advocacy you rarely see.
You’ll get a transparent look at how full-time professionals protect your time, money, and leverage at every step.
Inside this guide, you’ll see how we:
- Research pricing and positioning before we ever recommend a list price.
- Help you prep, stage, and sequence improvements for maximum impact.
- Craft marketing that reaches the right buyers—not just the most eyeballs.
- Screen interest, manage showings, and gather real feedback.
- Negotiate not just price, but terms, timelines, and risk.
- Shepherd the deal from contract to closing, solving problems quietly along the way.
Who this book is for
It’s especially helpful if you:
- Are deciding between DIY selling and hiring an agent.
- Have worked with agents before but weren’t sure what was happening behind the scenes.
- Like to understand the “why” behind our recommendations and strategies.
- Want to know what to hold your agent accountable for.
How to use this book
Read this before your listing consult or as a follow-up.
Mark the sections that matter most to you—marketing, negotiation, communication—
and we’ll tailor our approach to match your priorities.