Our Georgia Real Estate Playbook
How Addison & Ron Get Results
The “why” behind everything we do
Great results aren’t an accident—they come from clear principles, tested systems, and consistent habits. This playbook gives you an inside look at how we think about pricing, marketing, negotiation, communication, and long-term client relationships in Georgia real estate.
If you like to understand the playbook before you join the team, this book is for you.
Inside this playbook, you’ll see:
- The core values that drive our recommendations and advice.
- How we balance data, experience, and your goals when making decisions.
- Our approach to pricing strategy in different types of markets.
- How we think about negotiation—not as a battle, but as structured problem-solving.
- Why we invest so much in education, tools, and systems like this book series.
Who this book is for
You’ll especially appreciate this if you:
- Are analytical, detail-oriented, or business-minded.
- Want to understand the rationale behind strategy shifts or advice.
- Are comparing agents and want more than surface-level marketing.
- See your home purchase or sale as part of a longer-term plan.
How to use this book
Read this alongside one of the more tactical guides (like
Selling Smart or The Georgia Home Buyer’s Handbook).
Together, they show both the “how” and the “why” of working with us.